You have a pet-based business, but you never seem to have a full calendar. At this point, you should consider how your customers see your business from the outside and what is making them reconsider walking through your door. Once you understand what pet owners look for in a service provider, you can adjust to meet them.
Connection
Pet owners favor people and companies who understand their connection with their pets. In fact, 60% of pet owners will visit a service provider that consistently shares content about the human-animal bond. You can share the content on any number of platforms, as long as it’s there.
Qualifications
Pet owners generally want the best for their pet, which means they will check your qualification. You can prominently display these on your website to make the research easier. If you are in a profession without licensing requirements, like grooming in many states, you can also use your professional memberships.
Online Presence
These days, very few people select a trainer, vet, groomer, or dog walker without looking them up online. To meet this criterion of what pet owners look for, you can ensure your website is up to date, your social media has current posts, and that you’re responding to public reviews politely.
Philosophy
Your potential clients also want to know about your philosophy regarding their pets. For example, are you a positive enforcement-only trainer or a holistic veterinarian? Make surer those distinctions are apparent when someone looks you up online or calls your business.
Comfort
Pet owners also want to feel comfortable with their decision and your ability to care for their pet. Many will judge your business based on how their pet reacts to you. You want to ensure that their first impression is a great one when someone walks in the door.
Are you interested in changing a few things to make your business more attractive to pet owners? Book a call with the experts at Pet Connect Business to see how easy making those changes can be.
