4 Tips for Better Pet Business Storytelling

Storytelling is an effective tool whether you’re a dog groomer, exotics veterinarian, or pet trainer. Telling the right stories can help you connect with potential leads so they walk through your doors and engage with existing customers, so they keep coming back.

Show, Don’t Just Tell

Show, don’t tell is one of the biggest pieces of advice when discussing storytelling. However, it means that you should tell the story behind why you do something rather than saying something like “we’re passionate about your pet” on your website or social media. Doing this regularly fosters human connections, which are powerful for your business.

Example: “When I was six, I brought my first bird with a broken wing home. My mother let me keep it, but only if it lived in the shed. I spent every hour of the day out in that shed taking care of its wing. Watching that pigeon fly again once the break healed is when I knew I wanted to be a vet.”

Keep it Simple

Stories should be easy to read and understand when you share them. Your customers generally want something they can read quickly as they go about their days. A paragraph or three is often more than sufficient to outline the story you want to tell.

Example: “The first time I saw Dottie, she was huddled in the back of her kennel at the pound. I sat on the floor for half an hour before she came up to the front to sniff me. Once she started wagging her tail, I knew she’d be perfect for the right family. Yesterday, we adopted Dottie to a happy couple.”

Include Pet Owners and Clients

Your clients are often a good source of stories about your business. If possible, you may want to ask before sharing a story with names, but generally, pet owners are thrilled to let you include their pet on social media. You could even snap a quick picture of the pet to add.

Example: “Millie came in today with matted hair after spending so much time playing in the rain we’ve been having. After a small cut, warm bath, and thorough brushing, she looks like a whole new dog!”

Make it Sharable

People love stories, especially the wholesome ones that often come with pets. As a result, the stories you tell can become widely shared on social media platforms, potentially serving as free advertising. For this effect, you should follow the above principles whenever you publicly post.

Do you want an easier way to manage your content and show up for more customers? Book a call with Pet Connect Business today to see how we can help your business stay at the top of your customers’ minds.